Jan 2023 - Present

• Product Function Leadership
  Led Abi's cross-functional product team, consisting of product design, product management and project management. Championed a culture of continuous learning, efficiency and cross-functional communication.
• Visionary Product Strategy
  Crafted Abi's product design philosophy, product taxonomy and roadmap prioritisation processes. Introduced prototyping, Kanban, milestones, backlogs and other iterative development techniques to accelerate delivery of the platform.
• Product Discovery and Delivery
  Captured and prioritised product improvements from all of Abi's stakeholders using client interviews, contextual inquiry and data analysis. Increased Abi's revenue and patient engagement significantly with new feature launches and UX improvement releases.
• Global Market Expansion
  Expanded our geographic footprint to over 40 countries and 27 languages across North and South America, Europe and Asia. Launched solutions for multiple Fortune 500 clients including AXA, Allianz, HSBC, Sanofi and Eli Lilly.
• AI feature development
  Incorporated NLP, machine learning and LLM features into the Abi platform to enhance the speed, accuracy and empathy of the responses provided by our healthcare professionals.

2012 - 2022

• Strategic Market Analysis and Entry
  Conducted comprehensive market research to identify new opportunities and assess competitive landscapes. Engaged with prospective users and industry experts to validate market hypotheses and refine product-market fit.
• Product Innovation
  Built and launched two innovative products - a UX design tool for mobile apps, attracting 25,000 customers across 130 countries and a B2C mobile app used by thousands of amateur athletes each month.
• Metrics Driven, User Experience Focused
  For the design tool, led data-driven marketing campaigns that drove substantial user growth while using A/B testing to boost website signups from 14% to 48%. For the mobile app, segmented and targeted users in detail, achieving higher conversion to paid (5.8% vs. 3.8%) and 7-day retention (30.3% vs. 14.9%) than our main competitor.
• Executive Leadership and Team Building
  Oversaw development, design, fundraising, marketing, customer support and financial operations through various stages of company growth. Fostered a friendly and collaborative high-performance team environment with well above average staff retention rates.

2005 - 2011

• Leadership
  Joined as a developer, promoted to Head of Development within my first year. Scaled the department to 17 people incorporating UX research, software development, QA and project management teams.
• Product Life Cycle Management
  Managed the product life cycle for all new launches, taking projects from concept to market in under 3 months. Created net new company revenue of over €10m. Coordinated company-wide launches, ensuring alignment between product development and high-budget, fixed-deadline marketing campaigns.
• Optimised Efficiency
  Architected and enhanced our telecoms product suite, including our IVR and SMPP standard library infrastructure. Championed the transition from Waterfall to Agile development methodologies, leading to a more adaptive and efficient workflow.
• Funding and Cost Management
  Secured government funding for innovative new projects as well as R&D tax credits, effectively reducing software and product delivery costs by 25-30%.
• Software Development
  Specialised in C, C++, HTML, Javascript and PHP. Developed SMPP telecoms systems, entertainment products and a comprehensive data and analytics platform that provided us a huge competitive advantage in the market.

2003 - 2005

• Website Development
  Developed PHP/MySQL websites for clients including Fexco, Western Union and Killarney Summerfest. Provided support for existing sites built with ASP and MS SQL.